How Bespoke 77 Helped Pomus Open Its Doors — and Keep Them Open
From first concept to multi-site operation — how a trusted supply relationship built from day one gave Ryan Jacovides everything he needed to launch and grow Pomus across Kent.
The Client
Pomus is a neighbourhood restaurant, wine bar and bottle shop rooted in the creative energy of Kent’s coast. Founded by Ryan Jacovides in Margate — a town he’d been visiting with his family for generations — Pomus is built around the philosophy of good produce, good wine and good people. The menu changes with the seasons, shaped by what’s growing and what feels right: low-waste, inclusive, thoughtfully cooked.
Ryan brings decades of industry experience to the venture, having served as Group MD at Jamie Oliver Group, working with White Rabbit Projects and Megan’s, and as a founding partner of the Bristol-based Pasture Restaurant Group. With the Folkestone site opening within a year of Margate, and Pom on the Pier — a smaller waterfront concept — following shortly after, Pomus is growing fast, and doing so on its own terms.
The connection with Bespoke 77 predates Pomus itself. We had worked with Ryan across his time at other restaurant groups, building a relationship grounded in trust, shared standards and a mutual understanding of what great hospitality supply looks like.
Starting from Scratch — and Getting it Right
When Ryan decided to open his own restaurant, he faced the challenge every new operator does: sourcing everything from scratch, across dozens of product categories, under the pressure of a launch deadline — while maintaining the exacting standards a hospitality professional of his experience would demand.
Off-the-shelf ranges from a single supplier rarely tell the full story. The right plate for one course isn’t always the right plate for another. The glassware that works in a wine bar isn’t always the glassware that ships fastest. And the statement piece that makes a space feel distinctive — the thing that makes guests stop and look — often doesn’t exist yet.
The core challenge: Ryan needed a single trusted partner who could source, advise on, sample, and supply everything — from ceramics and glassware to kitchen equipment and bespoke one-of-a-kind pieces — without compromising on quality or speed.
Most suppliers do one thing well. Bespoke 77 does all of it.
One Partner. The Full Range.
This case study is also a reminder of what Bespoke 77 actually is. We are not just a ceramics supplier. We are not just a bespoke manufacturer. We are not just an off-the-shelf trade distributor. We are all three — and everything in between.
Off-the-shelf supply
Trade products from established UK partners — Churchill China, Utopia, Artis, Genware and more — available fast, at competitive prices, with no minimum fuss.
Stocked own ranges
Ready-to-buy items held in our Arlesey warehouse, available for same-day collection or rapid delivery. Tried, tested, and held in stock for repeat orders.
Fully bespoke
Products that don’t exist anywhere else — designed, sampled and produced to the client’s exact specification. From branded greaseproof paper to hand-sourced terracotta wine racks.
How We Tackled It
When Ryan came to us ahead of the Margate opening, we approached it as we do every new client brief: we sat down, understood the vision, and worked through every product category together. Nothing was assumed. Everything was sampled.
Full Product Consultation
We worked through every category Pomus needed to launch — ceramics, glassware, cutlery, serving pieces, kitchen equipment including gastronorms and induction hobs, and branded items including greaseproof paper. Rather than pushing our own products first, we mapped the full requirement and matched the right source to each line: UK partner stock where speed and price were the priority, our own stocked ranges where quality and value aligned, and bespoke production where nothing else would do.
Sampling Before Commitment
Before any order was placed, we sent physical samples across the full range. Ryan and his team could handle, test and assess every piece in the context of a real kitchen and a real dining room. The sample process isn’t a formality at Bespoke 77 — it’s how we ensure clients only commit to things they genuinely love.
Bespoke Pieces from Scratch
Two standout pieces were developed entirely from scratch for Pomus. First, branded greaseproof paper — a detail that matters when every surface of a restaurant tells a story. Second, and more distinctively: a terracotta hexagonal wine rack module, designed to stack and interlock in a honeycomb formation. The result is a statement display piece that is entirely unique to Pomus, and practical enough to be rearranged as the space evolves.
Stock Holding & Ongoing Supply
Once Pomus Margate was operational, we established a stock holding agreement — meaning key lines are held in our warehouse and available for reorder on demand. When Folkestone opened within a year, the full Margate product history meant we could replicate and adapt the supply programme rapidly. No starting from scratch. No delays. No guesswork.
The Outcomes
- Full hospitality supply delivered for the Margate opening — ceramics, glassware, cutlery, kitchen equipment and more
- Bespoke greaseproof paper designed and produced exclusively for Pomus
- Terracotta hexagonal wine rack modules created from scratch — a unique display piece that defines the space
- Folkestone site supplied within a year using the established Margate product programme as a foundation
- Stock holding agreement in place — key lines held at Bespoke 77 and available for rapid reorder
- An ongoing supply relationship built on trust, shared history, and a partner who knows the operation inside out
In Their Words
I’ve worked with a lot of suppliers over my career, but Bespoke 77 are genuinely different. When we were setting up Pomus, I didn’t want five different companies for five different things — I wanted one partner who understood the whole picture. They walked us through everything, sent samples without being asked twice, and when we came up with the idea for the terracotta wine rack, they actually made it happen. That’s rare. When Folkestone came around, it was seamless because the groundwork was already done. They know us, they know our standards, and they’re always there when we need them.
The Finished Pieces
A selection of the tableware, ceramics and bespoke pieces supplied by Bespoke 77 for Pomus — from the considered everyday crockery to the one-of-a-kind terracotta wine rack that defines the space.
Add tableware photograph in the section settings
Add tableware photograph in the section settings
Ceramics and tableware supplied by Bespoke 77 in use at Pomus — off-the-shelf UK partner stock and own-range items selected through a guided sampling process to match the restaurant’s considered, seasonal aesthetic.
Add terracotta wine rack photograph in the section settings
The bespoke terracotta hexagonal wine rack — designed and sourced from scratch by Bespoke 77 for Pomus. Modules come in sets of two and can be stacked, rearranged and reshaped as the space evolves. A display piece that exists nowhere else.
What Made the Difference
One partner. Every category.
Pomus didn’t need five different suppliers for five different things. Bespoke 77 covered the full range — off-the-shelf, stocked ranges and fully bespoke — under one relationship, one conversation and one point of contact. That’s not how most suppliers work. It’s exactly how we do.
Built to scale from day one.
By establishing a stock holding agreement and a thorough product record from the Margate opening, the Folkestone site was able to launch rapidly and consistently. The groundwork done at the start paid dividends when the business grew. That’s the value of a supply relationship built properly from day one.
Opening something new? Let’s talk.
From first brief to full opening supply — we work with operators at every stage, across every product category. One partner. No compromise.